I'm not one for PSAs but this hit the spot.

This UK PSA shows British Boys What Rape Looks Like. This spot was based on the shocking research that revealed that a majority of British teenagers have no idea what constitutes rape and more generally don't understand the limits of aggressive sexual behavior. On the other hand, women need the self-confidence to say no to unwanted sexual pressure. According to the Telegraph, research suggests that "33 per cent of teenage girls and 16 per cent of boys … have experienced some form of sexual violence from a boyfriend or girlfriend," so the concern is more than warranted.

I believe this ad. to be effective. It is short and too the point and doesn't bog the viewer down with too much information. Just the plain fact here. On a different note, it has been known that advertisements are less restricted within the EU. This poses a concern, when considering how this spot would be altered for the U.S. audience? and if so would be be more or less effective.

I would believe a similar number of sex and relationship violence occurs in the states, if not more. But, is this ad. transferable? (there's just too many sissy uptight parents here in my opinion.)

Blogger Copyranter states "Place it in the 'commercials that would probably never air in the USA' folder." It really is a shame. Because instead we get ads like these. 

(source.)
(source.)

In Brazil Nivea demos its fun new ad. for sun protection! and I love it.

AgenciaClick created a giant outdoor mosaic composed of white beads that react to the sun's ultra violent rays (here.). The advertisement shows a woman suning herself in stunning color.

During the day, when the sun is scorchin, the colors are bright with white lettering remaining white due to the artist slathering them with Nivea Sun. At night the entire surface is white. This is really a great concept!
                                                                                          (source.)

I think a war is brewing. One between Moleskin and Field Notes. Personally, I've bought Moleskin prodcuts for some time now and have looked over any Field Notes notebooks. But, upon seeing this cute little number I'll begin to reconsider.

This video was created to promote the Red Blooded notebook which Field Notes has recently added to their product line. The video features the notebool that becomes a love letter. A very creative approach reminicent of Google's ad about a year ago of the couple that met while studying abroad.But, adding in the end that "I swear I didn't just make this to sell Field Notes," is a bit much in my taste. They could have done without that part.

But, with the big V-day approaching more and more people will become suckers for the romantic and boyfriends will be desperate for ideas on what to get their significant other.

See the video here: http://player.vimeo.com/video/36086669?title=0&byline=0&portrait=0&color=fffff

(source.)