So the Chirstmas of advertising has passed us, and now brands are reaping the benefits of their agency's hard work and dedication.
Now we look and see whose spot really made it! AdAge Magazine along with partner Blufin Labs generated data on the 10 Super Bowl spots that revealed the highest levels of response across social media.
NUMBER ONE being, one of my personal favorites, H&M's "Bodywear for H&M." Yum! David Beckham close-ups wearing nothing but some thighty whiteys, Ou lala. This spot was simple, done in black and white, while a camera pans up and down Beckhams bod. Gotta admit it is a rather simple BUT a striking campaign. I know when I first walked by H&M's window with the large stand-up Beckham, I had to do a double-take and instagram that ishh. This really gets the girls attention, but does that really drive a man's decision about what underwear to buy? From the men I know, the respect for this soccer player isn't too great. Many don't idolize him as they do Ronaldo or Messi. Maybe having either of them would have made a greater impact on males and females alike. Yet, to be honest the underwear H&M is advertising here is really nothing special or sexy. A pair of white boxers and or briefs? uhhh..not really cutting it for me, but if they are on the body of an all-star soccer player then thats another story. But, I mean but if it gets a woman's attention, then boys listen up.
As H&M had 108,914 number of social media comments, other top ten spots included Chrysler, Chevy, Budlight, Samsung, and Doritos enjoyed two top ten spots. Also included, was a personal favorite, Pepsi's "King's Court" ft. Elton John (too good).
To see the full list visit: http://adage.com/article/special-report-super-bowl/10-super-bowl-commercials-won-social-media/232548/
And to see all the SUper Bowl Spots again visit: http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/
Now we look and see whose spot really made it! AdAge Magazine along with partner Blufin Labs generated data on the 10 Super Bowl spots that revealed the highest levels of response across social media.
NUMBER ONE being, one of my personal favorites, H&M's "Bodywear for H&M." Yum! David Beckham close-ups wearing nothing but some thighty whiteys, Ou lala. This spot was simple, done in black and white, while a camera pans up and down Beckhams bod. Gotta admit it is a rather simple BUT a striking campaign. I know when I first walked by H&M's window with the large stand-up Beckham, I had to do a double-take and instagram that ishh. This really gets the girls attention, but does that really drive a man's decision about what underwear to buy? From the men I know, the respect for this soccer player isn't too great. Many don't idolize him as they do Ronaldo or Messi. Maybe having either of them would have made a greater impact on males and females alike. Yet, to be honest the underwear H&M is advertising here is really nothing special or sexy. A pair of white boxers and or briefs? uhhh..not really cutting it for me, but if they are on the body of an all-star soccer player then thats another story. But, I mean but if it gets a woman's attention, then boys listen up.
As H&M had 108,914 number of social media comments, other top ten spots included Chrysler, Chevy, Budlight, Samsung, and Doritos enjoyed two top ten spots. Also included, was a personal favorite, Pepsi's "King's Court" ft. Elton John (too good).
To see the full list visit: http://adage.com/article/special-report-super-bowl/10-super-bowl-commercials-won-social-media/232548/
And to see all the SUper Bowl Spots again visit: http://adage.com/article/special-report-super-bowl/instant-replay-super-bowl-spots/232530/
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