This won't come as a surprise but there has been increasing Buzz around social media and the new attributes of our digital age. These create significant implications for many firms in moving forward. Notably many are left in the dust due to 40+ CMOs and marketing teams that simply do not know how to adapt their company to a new era.
Take for instance the good old accounting firm. Now an organization filled with number crunching, 'mindless,' geeks, how is that suppose to develop into a hip, trendy and up-to-date establishment utilizing all this 'techy' know-how. Can accounting firms truly leverage today's technology? I'm not talking just about social media here, because a strategy most certainly can be developed for that, but most importantly mobile advertising, apps, IPad, flipbooks. How do these firm's transition?
This is the issue I am experiencing. As the sole proprietor and manager of three social media campaigns for the accounting firm I work at, I seek to do more to bring this firm to being more up-to-date. It is a problem, and with technology changing at such a rapid pace how do we keep up? An important issue to note, is the viral nature of the trending media that advertisers are now using. Consumers looking for accounting and financial consulting DO NOT want the information they disclose to be viral or available through an app. So how do we compensate?
So as marketers and advertiser fawn over the new digital word, one must remember that a few firms are left in the dust.
At times not by choice. Could it be that some business environments are not conducive to this change, yet are needed by society?
it is interesting.
Take for instance the good old accounting firm. Now an organization filled with number crunching, 'mindless,' geeks, how is that suppose to develop into a hip, trendy and up-to-date establishment utilizing all this 'techy' know-how. Can accounting firms truly leverage today's technology? I'm not talking just about social media here, because a strategy most certainly can be developed for that, but most importantly mobile advertising, apps, IPad, flipbooks. How do these firm's transition?
This is the issue I am experiencing. As the sole proprietor and manager of three social media campaigns for the accounting firm I work at, I seek to do more to bring this firm to being more up-to-date. It is a problem, and with technology changing at such a rapid pace how do we keep up? An important issue to note, is the viral nature of the trending media that advertisers are now using. Consumers looking for accounting and financial consulting DO NOT want the information they disclose to be viral or available through an app. So how do we compensate?
So as marketers and advertiser fawn over the new digital word, one must remember that a few firms are left in the dust.
At times not by choice. Could it be that some business environments are not conducive to this change, yet are needed by society?
it is interesting.
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