So that's awkward.....Old Space basically giving Charmin the good old "F you!" or are they??
As the shot opens with a close-up on Charmin Freshmates with a voice-over stating;
“Charmin Freshmates are formulated to clean you better than dry bath tissue,” says a voiceover. “And they —— ”
Then the head of Terry Crews, the actor and former National Football League player, pops out of the box of Freshmates, as his hand, holding a can of Old Spice body spray, smashes through a wall.
“Old Spice is too powerful to stay in its own commercial!” Mr. Crews says, as the commercial closes with a shot of four Old Spice body spray scents and a slogan for the brand’s newest campaign, “Smell is power.”
This is not the only ad that Wieden & Kennedy have put out for Old Spice this year. Another similar advertisment involves Bounce, with the similar "Old Spice takeover theme."
In my opinion, I love this but feel it's a one time shot. In other words, if other brands began to follow Old Spice's theme we'd have a mess of Ads with multiple brands in them. Furthermore, this would get old. But koodos to Old Spice, this is hilarious, new, and innovative. I just love commercials that are fun to watch like this one, they are super effective and don't bother the consumer.
On the other hand, it is interesting though, both brands get showcased here and this is not the typical "brand v. brand" commercial, where one brand shocases it's prominence over another through pointing out flaws. Those, in my opinion, can be wholly ineffective and just plain annoying. It reminds me of two annoying bickering sisters, to be honest. But, this ad doesn't necessarily 'hate' on Charim, it gets its fair share of airtime as well. Yet, viewers will walk away with Old Spice in thier minds rather then Charmin. Wholly, this gets me thinking are Charmin and Old Spice working together? Does this convey the right message to consumers? or does one brand overshadow the other? All I know is that I would be interested to see the statistics resulting from this commercial on how consumers feel and act.
(source.)
As the shot opens with a close-up on Charmin Freshmates with a voice-over stating;
“Charmin Freshmates are formulated to clean you better than dry bath tissue,” says a voiceover. “And they —— ”
Then the head of Terry Crews, the actor and former National Football League player, pops out of the box of Freshmates, as his hand, holding a can of Old Spice body spray, smashes through a wall.
“Old Spice is too powerful to stay in its own commercial!” Mr. Crews says, as the commercial closes with a shot of four Old Spice body spray scents and a slogan for the brand’s newest campaign, “Smell is power.”
This is not the only ad that Wieden & Kennedy have put out for Old Spice this year. Another similar advertisment involves Bounce, with the similar "Old Spice takeover theme."
In my opinion, I love this but feel it's a one time shot. In other words, if other brands began to follow Old Spice's theme we'd have a mess of Ads with multiple brands in them. Furthermore, this would get old. But koodos to Old Spice, this is hilarious, new, and innovative. I just love commercials that are fun to watch like this one, they are super effective and don't bother the consumer.
On the other hand, it is interesting though, both brands get showcased here and this is not the typical "brand v. brand" commercial, where one brand shocases it's prominence over another through pointing out flaws. Those, in my opinion, can be wholly ineffective and just plain annoying. It reminds me of two annoying bickering sisters, to be honest. But, this ad doesn't necessarily 'hate' on Charim, it gets its fair share of airtime as well. Yet, viewers will walk away with Old Spice in thier minds rather then Charmin. Wholly, this gets me thinking are Charmin and Old Spice working together? Does this convey the right message to consumers? or does one brand overshadow the other? All I know is that I would be interested to see the statistics resulting from this commercial on how consumers feel and act.
(source.)
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