Kia's Super Bowl Spot contends with leaders of the 'car commercial.' Kia's hamsters have been prancing around for way to long, it is great to see Kia come out with something new.
As early screenshots had not done it justice. In this spot Kia plays on idea of the sweetest of dreams, which of course incoporates the Kia Optima as well as that stuff that all men dream of (large sandwiches, Motley Crue, Adriana Lima, and MMA). The spot carries to protray that this dream trumps all, which in my opinion successful conveys the Kia Optima as the "cool, hip, and trendy" car which is the image Kia attempted (yet failed) to accomplish with their hamsters.
Yet, considering contenders such as VW, BMW, and Honda could Kia's spot really compete? We'll just have to see where the hype will truly land.
(source)
(video)
As early screenshots had not done it justice. In this spot Kia plays on idea of the sweetest of dreams, which of course incoporates the Kia Optima as well as that stuff that all men dream of (large sandwiches, Motley Crue, Adriana Lima, and MMA). The spot carries to protray that this dream trumps all, which in my opinion successful conveys the Kia Optima as the "cool, hip, and trendy" car which is the image Kia attempted (yet failed) to accomplish with their hamsters.
Yet, considering contenders such as VW, BMW, and Honda could Kia's spot really compete? We'll just have to see where the hype will truly land.
(source)
(video)
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