Recently I had come across a rather interesting marketing initiative run in Australia. It is relatively old but, I had just stumbled upon it and found it ingenious.
Stealing artwork is the theme. And for the reckless rebel in all of us this campaign is a god sent one (I once heard that it is every guys dream to be part of a heist). So, with that in mind, everyone is also familiar with famous graffiti artist Banksy. His work appears all over the world and is desired and admired my many. Well hotel chain, Art Series Hotel decided to capitalize on his success. They hid Banksy pieces in one of their hotels for patrons to steal! The master piece was worth $15,000.
The hotel turned the heist over to their patrons, wanting to see if they can steal the Banksy. They stated the guidelines for the competition:
Find the art and try and steal it. If you don't get caught it's yours to keep. If you do get caught then back up on the wall it goes.
No Ball Games will hang from 15 December. Book to stay at Art Series Hotels between 15 Dec and 15 Jan, follow us on Twitter and Facebook for hints on its whereabouts, and let the games begin.
You know what happens next; influx of hotel reservations, flights and tourists to Australia. Purely innovative success.
(source.)
Stealing artwork is the theme. And for the reckless rebel in all of us this campaign is a god sent one (I once heard that it is every guys dream to be part of a heist). So, with that in mind, everyone is also familiar with famous graffiti artist Banksy. His work appears all over the world and is desired and admired my many. Well hotel chain, Art Series Hotel decided to capitalize on his success. They hid Banksy pieces in one of their hotels for patrons to steal! The master piece was worth $15,000.
The hotel turned the heist over to their patrons, wanting to see if they can steal the Banksy. They stated the guidelines for the competition:
Find the art and try and steal it. If you don't get caught it's yours to keep. If you do get caught then back up on the wall it goes.
No Ball Games will hang from 15 December. Book to stay at Art Series Hotels between 15 Dec and 15 Jan, follow us on Twitter and Facebook for hints on its whereabouts, and let the games begin.
You know what happens next; influx of hotel reservations, flights and tourists to Australia. Purely innovative success.
(source.)
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