I think a war is brewing. One between Moleskin and Field Notes. Personally, I've bought Moleskin prodcuts for some time now and have looked over any Field Notes notebooks. But, upon seeing this cute little number I'll begin to reconsider.

This video was created to promote the Red Blooded notebook which Field Notes has recently added to their product line. The video features the notebool that becomes a love letter. A very creative approach reminicent of Google's ad about a year ago of the couple that met while studying abroad.But, adding in the end that "I swear I didn't just make this to sell Field Notes," is a bit much in my taste. They could have done without that part.

But, with the big V-day approaching more and more people will become suckers for the romantic and boyfriends will be desperate for ideas on what to get their significant other.

See the video here: http://player.vimeo.com/video/36086669?title=0&byline=0&portrait=0&color=fffff

(source.)



Leave a Reply.