I love checking into places on my phone! But, normally I check into places that I know my friends would be jealous of. You know sort of like a joke of sorts. Well some extablishments are taking it to the next level and spreading the benefits it reaps!
A recent article published in AdAge Magazine reveals Walgreens' effort to jump on the bandwagon of mobile advertising. Walgreens is the FIRST retailer to use LocalResponse to publish deals or promotions via mobile, and will be the only drugstore to use this feature for at least one year. As customers check into any of the chain's 8,000 stores through mobile apps such as Foursquare or Yelp and publish "I'm here," Walgreens will message back with either a coupon or a reminder of a sale that is going on at the time on a certain product. Walgreens has also been testing other means of social media use to make customers more aware of their products. In detail, customer check-ins promted free flu shot donations by the store. Additionally, for Energizer, check-ins served up a mobile coupons, similar to the image above.
This endeavor not only benefits the convenience store but also the brands sold. For instance, through the effort Energizer saw better redemption rates than traditional digital coupons. This truly benefits both players at work; Walgreens is getting the sale and so is the brand of whatever they are selling. GOOD TEAMWORK!
A recent article published in AdAge Magazine reveals Walgreens' effort to jump on the bandwagon of mobile advertising. Walgreens is the FIRST retailer to use LocalResponse to publish deals or promotions via mobile, and will be the only drugstore to use this feature for at least one year. As customers check into any of the chain's 8,000 stores through mobile apps such as Foursquare or Yelp and publish "I'm here," Walgreens will message back with either a coupon or a reminder of a sale that is going on at the time on a certain product. Walgreens has also been testing other means of social media use to make customers more aware of their products. In detail, customer check-ins promted free flu shot donations by the store. Additionally, for Energizer, check-ins served up a mobile coupons, similar to the image above.
This endeavor not only benefits the convenience store but also the brands sold. For instance, through the effort Energizer saw better redemption rates than traditional digital coupons. This truly benefits both players at work; Walgreens is getting the sale and so is the brand of whatever they are selling. GOOD TEAMWORK!
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